Do More with Less: What’s the perfect marketing skillset in the age of ‘DMWL’?

March 19, 2025
3 PM GMT

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About this Event

For years now, CMOs have been challenged to achieve more with fewer resources.Until now however, nobody has written the playbook for how to do it.This new webinar series brings bestselling author of Boring2Brave, Mark Choueke together with industry leaders to share vital strategies for marketing leaders being forced to Do More With Less.As well as some easy conversation and personal stories, each episode will provide actionable insights to help CMOs triumph in the face of restrictions.- - - - - - - -In this inaugural episode, we speak to Matthew Robinson, VP Global Marketing at autone, about how Doing More With Less has changed the perfect marketing skillset and impacted on the ideal personality traits of marketing leaders in the past decade?’Ten years ago when money was cheap and investment was accessible to anyone under the guise of ‘growth at all costs’, marketing budgets were relatively plentiful and experimentation was encouraged.With growth at all costs now a thing of the past and marketing budgets far more confined - marketers must struggle with a ‘Do More With Less’ reality.Mark Choueke and Matthew Robinson, with more than 30 years of senior B2B marketing experience between them, discuss the balance of skills, character traits and strategies that marketers need if they’re to thrive in 2025.

Agenda

  • What are the cultural and economic factors that mean ‘Do More With Less’ will be the prevailing approach to marketing for the next decade?

  • Is it possible to reconcile ‘DMWL’ with great, bold and effective marketing?

  • Is there a framework or crib sheet to follow when organising your marketing function and optimising your output in the age of DMWL?

    © 2025 OrbitalX. All rights reserved.

    Meet the Presenters

    Mark Choueke

    Best-selling Author, Boring2Brave

    Mark Choueke is a former award-winning journalist and later author of bestselling B2B marketing book Boring2Brave. Mark has built a reputation as a leader at the heart of the global B2B marketing and communications arena, has operated within large corporates and startups alike and also raised investment to found and run a successful tech marketing agency.Mark was editor of Marketing Week magazine and earlier, a business correspondent on UK national newspaper The Sunday Telegraph. He then swapped journalism for marketing and has since served - either on senior leadership teams in-house or as strategic advisor - more than 50 B2B technology companies across the world.Mark is a regular conference keynote speaker and has guested on industry stages in numerous countries including the likes of ‘Think with Google’ in London, ‘Viva Technology’ in Paris and AdWeek in New York City.
    He is now a DemandWEBSTM Consultant at go-to-market agency OrbitalX.

    Matthew Robinson

    VP Global Marketing, autone

    Matthew Robinson is one of the most dynamic and creative leaders working in B2B marketing today. His career has seen him help grow some of the world’s greatest brands through his work at the likes of Acxiom, Qubit and Contentsquare where he went from being the first UK marketing hire to vice president of marketing for Asia, Pacific and Japan in just seven years.Matt is currently building out the global marketing team for CMO for Autone, the SaaS platform that optimises inventory management for fashion retail brands.